Grass Valley, a Belden Brand, has been selected by ALAMIYA, one of the leading media and advertising companies in the Kingdom of Saudi Arabia, to support a major upgrade of its entire fleet of outside broadcasting (OB) vans — the largest in the Middle East. The investment in Grass Valley's solutions will enable ALAMIYA to future proof its end-to-end live production infrastructure so it can deliver 4K UHD productions of major sporting and live events.
As broadcasters face consumer demand for more immersive, higher resolution content, the upgraded outside broadcast infrastructure allows Riyadh-based ALAMIYA to provide its customers with the flexibility to meet these demands. ALAMIYA has deployed hundreds of LDX 86N Series 4K/HD/3G Cameras, including 24 LDX 86 High-Frame Rate HD/3G/4K UHD Cameras, the K2 Dyno S3 replay system and four Karrera K-Frame Video Production Center switchers with 3 & 5 M/Es.
